If you're tired of gifted offers for the hard work you put in to create content and grow an engaged audience, and you want to start securing high paid brand collaborations, this masterclass is for you!
Together with International Women’s Day, March is also Women’s History Month, and I couldn’t think of a better way to continue empowering all the Queens out there by featuring inspiring women influencers and content creators in my community.
I asked 8 women influencers and content creators from different niches to answer questions about what being a woman means to them, challenges women face, advice they’d give for those pursuing their career field, and how they #ChooseToChallenge the status quo.
Can I just say… whether they answered 1 or all 7 questions, each of their answers are FIRE! These women influencers, who I’m proud to call my friends, came through with all the motivation and encouragement.
So grab that cup of coffee, glass of wine, or whatever your drink of choice, and be prepared to hit that “FOLLOW” button because you’re going to be inspired by all 8 Queens on this list!
The 4 women influencers in this category come from a range of backgrounds which attribute to their lifestyle influence on social media whether it’s entrepreneur, social activist, mother, coach, nurse, manager, and more.
Each provide content that is invaluable not only to their specific niches, but for anyone looking for BOSS women to look up to.
About: Lissette is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands.
She is the founder of Influence With Impact™, a consultancy that supports influencers & personal brands in turning their social presence into a profitable business with community impact. She supports her clients through 1:1 coaching, workshops, and a signature 12-week group coaching mastermind.
Lissette was previously Director of Influencer Marketing at Ogilvy and has more than 9 years of experience in PR & social media, and as an established influencer and content creator.
She was recently named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work.
The woman who inspires me is Rachel Rodgers, CEO of Hello Seven — a company that supports female entrepreneurs in building 7-figure businesses. I love Rachel’s energy and work ethic, but beyond her successes she has built an incredible community of female business owners who are working toward the same goal. I admire how she’s turned her business from one idea to an impactful community.
I believe that being a woman is what makes me a leader that leads with empathy and a people-first approach. While not exclusive to women only, I believe women can balance both business and humanity much better. You think of people beyond being “just a number” or a resource in your business.
I don’t love the idea that a “complete” woman is married with children at some point in her life. I would love to normalize the idea that women can be just as badass without children or a partner.
Everyone is on their own journey and we should celebrate women who are making the choices that align with their preferred lifestyle — no matter what they are.
I believe the biggest challenge is being supportive of other women. Especially with social media running our lives, there is an essence of “competition” among women — from all things physical, professional, to personal.
I hope that women realize we are stronger together and that if another woman is winning, that’s a win for us all. In this same spirit, I hope more women will empower those that come after them with transparency on their journeys.
I’d say lean in with your personal story. Whether you’re a content creator or a service-based entrepreneur, people buy from and connect with people. And women all have badass stories. Lean into that when you’re creating content, sprinkle in a story, learning moment, your milestones, it’s a great way to build connection in this business.
It’s very important for me to empower other women, particularly young women who are still asking themselves if their dreams are even possible. I make it a point to volunteer to give career talks at different universities each month, and my company donates 5% of all coaching revenue to Girls Inc. — an organization that provides resources and mentorship to young girls.
The way I #ChooseToChallenge is by using my platform on Instagram to open up dialogue on the not-so-fun topics — any making them less scary to talk about.
For example, being more transparent about money and business, the wage gap, racial inequality & social justice issues. While my platform is a curated feed of lifestyle topics, I incorporate advocacy work in everything I do.
Follow lifestyle instagram influencers and content creator, Lissette, on Instagram: @lissettecalv
About: From 7P-7A, I help patients and their families bring their babies into the world. From 7A-7P, I’m a lifestyle blogger, Family NP student, and wife. My passion is to help you plant those seeds despite your fears or worries so that you can reap the harvest later.
My favorite thing about being a woman is the sense of sisterhood I have with fellow women and those who identify as female. I love the sense of camaraderie and support among us – it’s simply empowering and honestly chilling! I feel like I can do anything when I think about the army of women who support me and want me to succeed.
A piece of advice I’d give to women pursuing a career in healthcare and in digital marketing is to always center yourself to a purpose, and not to a specific brand or employer.
Your unique voice is so powerful and needed on a grander scale than a single company. Look beyond your current job, current situation and always focus on your “why.” This will take you beyond so many boundaries.
Follow lifestyle instagram influencers and content creator, Clara, on Instagram: @nurseclara
About: Tiffany is the creator behind The TT Moon Brand LLC & tiffanyturnermoon.com, and a new podcast host. Not to mention, she’s an Outside Your Cubicle alum! She’s built a strong community online as a Lifestyle Blogger & Social Activist. She thrives on transparency, has a love for pairing expensive staple pieces with inexpensive sale finds and sharing her life mistakes and all in real time.
Tiffany is also a natural hair enthusiast, who embraces her own natural curly mane with pride. She strives to use her platform to uplift other women, show Content Creators how to use their platform to influence positive lasting change and succeed within the Influencer Marketing world.
First and foremost, know your worth and add NY sales tax! I cannot stress this enough. So many times, we as women equate our worth to what others tell us. I did this for so long, and in many respect it held me back from reaching my full potential.
Our worth surpasses even what we believe it to be. Remember and practice that affirmation in everything you do. From pitching brands to asking for a raise, even in your relationships. Your worth is immeasurable and you don’t only bring the food to the table, you bring the ENTIRE table – seats and all!
I choose to challenge the biases that women, specifically WOC who speak up in an authoritative way, are not “angry”. It is okay to assert yourself in a world where society rather you be oppressed. I choose to speak up, with confidence and intellect, on behalf of those who came before me and those who come after me.
Follow lifestyle instagram influencers and content creator, Tiffany, on Instagram: @tiffanyturnermoon
About: Alex Porterfield is a NYC-based dating and lifestyle blogger originally from Las Vegas. By day she manages the world class tattoo shop, Bang Bang Tattoo, and by night she shares her hilariously relatable dating stories and adventures in the city. With her fun and energetic personality, her goal is to always inspire her community to be their unapologetic selves and to live life on their own terms.
I was once told at a job that maybe it would be best for me to speak with an employee because, “as a woman, you’re probably the more sensitive one and it might be received better.”
I stopped him right there and said, “actually I’m not the sensitive one here and I’d most definitely be the more straightforward one. If you’re cool with that, I’d be happy to speak to that employee.”
Just because I’m a woman, doesn’t mean I’m not gonna do my job “like a man.” I’m direct, I don’t bullshit, I say things like they are, and I always hold my team accountable and they expect the same from me.
I’d like to change the assumptions that women are ”soft, and nurturing, and sensitive” just because they’re women. Sure, some of us do have those qualities, but that doesn’t necessarily mean we bring those qualities to work with us. I didn’t get to this point in my career by being soft.
I doubt that women grow up thinking, “I wanna run a famous tattoo shop someday” haha but to anyone looking to pursue a career in New York City, in general, I’d tell them to get resourceful and prioritize their game plan.
Schedule time in your calendar to update your resume and LinkedIn, send out those feeler emails, look at the network that you already have and see who *they* know, write down all the things you’re good at and the things you want to learn. Practice your interview questions and responses, do your research, and don’t be lazy. No one’s gonna hand you a job.
And most importantly… JUST APPLY. Even if you don’t think you’re “fully qualified” for the role. You’ll figure it out, I promise. Sometimes you *do* have to fake it til’ you make it.
I like to call myself “your resident hype woman” because my whole platform and personality is about loving your authentic self, sharing it with others, and caring less about what other people think of you.
Whether it’s telling my friends “YAASSSSS GIRL YOU LOOK FIRE, WORK IT,” or giving advice and words of encouragement on dating and navigating your self love journey, it brings me so much joy to see women loving themselves deeply and putting themselves out there with confidence.
Just as the saying goes, “people won’t remember what you said, but how you made them feel.” I think of that often because I want everyone to feel powerful and beautiful in their own skin.
Follow lifestyle instagram influencers and content creator, Alex, on Instagram: @alexporterfield
When it comes to fitness content creators, it can be tough to choose who to follow among the many fitness women influencers out there. Brianna is someone who keeps it real, fun, and educational at the core of her content.
About: Hi! My name is Bri and I am an online fitness educator helping to educate and inspire women to achieve their fitness and physique goals! I grew up in the great state of Texas in a home that valued health and fitness. But was lost on the hows and whys.
I struggled for years with my goals. You try this fad diet here and a crash diet there. Carbs are bad, carbs are good, fat is bad fat is good, don’t eat meat, eat meat, etc. It was overwhelming and confusing.
We have all been there. But I finally decided to educate myself and the rest is history! Now I am motivated to share the hows and whys with other women. My goal is to educate and inspire you to live your best life and eat the foods you love all while hitting your goals!
Selena Quintanilla – the QUEEN of tejano music! I have loved her and listened to her music since I was a child. She tragically died at such a young age of 23. She inspires me because despite her short time on this earth she made a huge impact. She dominated the Tejano music scene, which is a male-dominated scene, even though she was rejected over and over because she was a woman. In addition to the impact she made in her career she also spent her free time helping others and her community.
Our ability to multitask. I swear it’s a woman thing! We can work a full time job, manage a household, get our workout in, all while GROWING A HUMAN BEING INSIDE OF US. And that’s just some of the things that women multitask.
I hope through my Instagram I can show and inspire women that strong is feminine! Bust the stereotype that you have to look a certain way to be feminine based on society’s standards.
Follow fitness content creator, Brianna, on Instagram: @briannaraefitness
Tiffany’s another on this list of women influencers who also has a career outside of content creation, but kills it in the game as a fashion content creator.
About: I am Tiffany Daniels-Harris, a Washington, D.C.- based personal stylist, wardrobe consultant, and content creator. I empower the everyday woman to uncover her style with confidence.
Through my styling services, I provide tips, tools, and solutions to your style challenges and inspiration for trendy, yet timeless looks that best reflect my clients’ personality.
My goal is to help ALL women thrive through the discovery of their style through self-reflection, goal-setting, empowering dialogue, and style expertise.
One assumption that I constantly find myself challenging is the social binary as it relates to women and their personal interests. Society tends to believe that if you are “traditionally pretty,” then you can’t be intelligent.
If you enjoy fashion and personal care, then you don’t care about the wider world around you. As a black woman, if I am strong and resilient, my humanity is often challenged. And, I wish, whether through my platform or in my personal life, to show that you can be multi-dimensional.
I am a research scientist who owns her own styling business and, throughout my entire career, I have been met with the pressure of choosing one over the other.
Follow fashion content creator, Tiffany, on Instagram: @heyyymrsharris
Sometimes it can seem like the world of travel content creators is full of women influencers who only want that pretty picture for the ‘gram. Clare and Vanessa level up the game by combining their travel content with what they’re passionate about: writing and personal finance.
About: Clare is a writer, storytelling coach, ex-concert pianist, and founder of The Story Social. She teaches people how to build their writing careers and helps individuals find their voice through the art of storytelling. When she’s not writing or coaching, you can find her binge-watching Netflix shows with her dog in New York City.
I want to challenge the assumption that women who prioritize their careers are selfish. Although feminism has come a long way, there is still this notion that women need to focus on building a family.
No one bats an eyelash if a young girl says she can’t wait to be a mom. But if a woman in her 20s says she doesn’t want children, she’s met with comments about how she’s too young to know what she wants.
Women should be able to make any decision they want to without facing judgments from anyone else. Whether they want to be moms or businesswomen–our futures are ours to mold and no one else’s. And as women, we need to recognize and acknowledge that. Even if someone’s desires doesn’t look like ours.
Write what you know and write what you don’t know. Write whatever attracts you and what scares you. Writing is about vulnerability, curiosity, and experimentation.
The willingness to bare it all is what humanizes both the reading and writing experience. It allows us to write with empathy and to communicate with readers in a way that makes us all feel less alone in the world.
Writing–at its very core–is simply raw, honest, and clear communication. For this reason, great writing will always be in demand (and it’ll never go out of style).
Follow travel content creators, Clare, on Instagram: @thestorysocial
About: Vanessa M.W is a travel tech professional and the creator of the wealth & wanderlust platform, Wander Onwards. Vanessa is originally from Los Angeles, California, she is a proud Chicana, and she has been living abroad for the last 7 years.
Today, she helps people build better lives inside the US and abroad through her ‘Move Abroad’ Master Class and financial literacy digital products. She currently lives in Europe with her German husband and Italian cat, Xiao Huang.
My mother deeply inspires me because she is a force to be reckoned with! When I was in high school, she ran for school board with zero experience in politics and won! She really wanted to make a difference in her community so she took it upon herself to be that change.
12 years later, she’s currently the Mayor of my hometown city and she’s been Mayor throughout the pandemic and lockdown as the first Latina Mayor – ever. I get so much of my courage from her.
I love how cunning and flexible we are! We’re always willing to experiment and try something new if it means that something will be easier or better in the future. So rarely are we stuck in our own ways and we’re constantly juggling a thousand things so figuring out ways to be most efficient is just second nature for us.
I want to see the assumption that “women are weak” dissipate. We can create life, we perform some of the most grueling work in the world, AND we do this while managing entire households.
The biggest challenge that the next generation faces (in this lifetime and the next) is changing the conversation around assault. This is not a female issue, this is a man’s issue. I’m tired of being responsible for my own safety because it’s not fair. Only when men start holding other men accountable will we see real change.
Just start. Put a pen to paper, launch that Instagram account, start breaking things. Only once you take the leap – regardless if you have a finished product or brand – will you finally start to get meaningful feedback about how you can improve and make the business or project more relevant.
I started talking about personal finance online whether people wanted to hear about it or not. It was important to me so I wanted to create a space for other women to discuss and compare similar ideas.
Uplifting other women is perhaps my number one biggest concern as a business owner. There are so few resources that are built for us outside of traditionally feminine things and we’re falling farther and farther behind because important topics aren’t being framed in a way that is easy or enjoyable to understand.
I #ChooseToChallenge how financial information and products are traditionally built. I am creating content that is easily accessible and relatable to everyday women so they can have a better foundation in money education moving forward.
Once a woman has a better handle on personal finance, she can make better long-term decisions for herself and her family, which directly impacts the quality of life for historically underserved communities.
Follow travel content creators, Vanessa, on Instagram: @wanderonwards
Who would you add to this list of inspiring women influencers and content creators? Comment to let me know!
Download my Handy Dandy Pitch Email Sequence to learn the simplest method for you to reach out to brands you want to work with, and increase that response rate by up to 72%!