If you're tired of gifted offers for the hard work you put in to create content and grow an engaged audience, and you want to start securing high paid brand collaborations, this masterclass is for you!
So you wanna BECOME AN INFLUENCER. Let’s talk about your WHY.
Earlier this week, we talked about unlearning the two top reasons people want to be an influencer: followers (aka fame), and sponsorships (aka money and perks).
Most people want the lifestyle. But let me give you a scenario here.
Let’s say you wake up one morning with a million followers and your calendar can’t even contain sponsorship opportunities you’re getting. How would you use your voice and platform to make an impact on everyone who is following your content? How would they leave your post better than when they stumbled upon it?
I was overjoyed to hear all of your reasons to get into the influencer industry on Instagram! I love that a lot of you want to empower and inspire people, because I surely didn’t think about that when I got started bc I grew my following from going viral back in 2013.
With that said, let’s expand on the empower and inspire part. I’ll give you a mini assignment:
Write about 5 reasons why being an influencer is important to you.
It could be something personal. It could be something world-changing. As long as it’s true to you. Here are some of mine:
If you can’t come up with 5, that’s okay!
And! If you get your why right, and let that be the driver for everything you do? Guess what? The followers and sponsorships are just on the other side.
Read “Start with Why” by Simon Sinek.
I’m sure some of you are new to reading self-development and leadership books, but trust me when I say that it will be the best investment you could ever do for yourself. When my old boss gifted me a leadership book, it flipped the switch for me to relentlessly find my purpose. Like they always say, not all readers are leaders, but all leaders are readers. Take a jab at it!
Next week, we’ll talk about your AUDIENCE. Knowing who your audience is will give you your HOW (aka how you’re going to make your content and provide value). I’m also gonna be doing something exciting for y’all next week, so tune back in!
Download my Handy Dandy Pitch Email Sequence to learn the simplest method for you to reach out to brands you want to work with, and increase that response rate by up to 72%!